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Synopsis:
In Capitalism at the Crossroads, Hart shows companies how to identify sustainable products that can drive new growth as they also help solve today's most crucial societal problems. Drawing on his research and consulting experience with top companies and NGOs worldwide, Hart shows how to integrate new technology to deliver profitable solutions that reduce poverty and protect the environment at the same time. You'll learn how to become truly indigenous to all your markets - and avoid the pitfalls of traditional "greening" and "sustainability" strategies. This book transcends yesterday's stale debates about globalization, pointing the way toward a capitalism that's more inclusive, more welcome, and far more successful. Hart presents on-the-ground techniques for helping leaders reignite innovation, growth, and profitability in their own businesses, starting today.
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Jacket Description:
From the Back Cover
Global capitalism stands at a crossroads—facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Today's global companies are at a crossroads, too: finding new strategies for profitable growth has never been more challenging. Both sets of problems are intimately linked, says Stuart L. Hart—and so are the solutions.
In Capitalism at the Crossroads, Hart shows companies how to identify sustainable products that can drive new growth as they also help solve today's most crucial social problems. Drawing on his experience consulting with top companies and NGOs worldwide, Hart shows how to integrate new technology to deliver profitable solutions that reduce poverty and protect the environment at the same time. Along the way, you'll learn how to become truly indigenous to all your markets—and avoid the pitfalls of traditional "greening" and "sustainability" strategies.
This book transcends yesterday's stale debates about globalization, pointing the way toward a capitalism that's more inclusive, more welcome, and far more successful. But great ideas aren't enough. Hart presents on-the-ground techniques for transforming them into reality, helping leaders re-ignite innovation, growth, and profitability in their own businesses, starting today.
Beyond yesterday's sterile globalization battles
A revolutionary synthesis that makes global capitalism work for everyone
Catalyzing a revolution in sustainable development...and profiting from it
Why business is singularly equipped to lead the movement towards global sustainability
Reigniting corporate growth: A strategic framework for serving four billion new customers
Build your bottom line by helping them build a better life
Not just "sustainability": becoming truly indigenous
Overcoming the limits of first-generation sustainability initiatives
Powerful case studies from more than 20 top companies worldwide
Making it work: from DuPont to Unilever, S.C. Johnson to Grameen Telecom
© Copyright Pearson Education. All rights reserved.
About the Author
About the Author
Stuart L. Hart is one of the world's top authorities on the implications of sustainable development and environmentalism for business strategy. He is currently SC Johnson Chair of Sustainable Global Enterprise and Professor of Management at Cornell's Johnson Graduate School of Management. Previously, he taught strategic management and founded both the Center for Sustainable Enterprise (CSE) at the University of North Carolina's Kenan-Flagler Business School, and the Corporate Environmental Management Program (CEMP) at the University of Michigan. His consulting clients range from DuPont and Hewlett-Packard to Procter & Gamble and Shell.
He wrote the seminal article "Beyond Greening: Strategies for a Sustainable World," which won the McKinsey Award for Best Article in Harvard Business Review in 1997, and helped launch the movement for corporate sustainability. With C.K. Prahalad, Hart also wrote the pathbreaking 2002 article "The Fortune at the Bottom of the Pyramid," which provided the first articulation of how business could profitably serve the needs of the four billion poor in the developing world.
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Table of Contents:
Foreword
Prologue : capitalism at the crossroads
Ch. 1 From obligation to opportunity 3
Ch. 2 Worlds in collision 31
Ch. 3 The sustainable value portfolio 57
Ch. 4 Creative destruction and sustainability 85
Ch. 5 The great leap downward 107
Ch. 6 Reaching the base of the pyramid 135
Ch. 7 Broadening the corporate bandwidth 163
Ch. 8 Developing native capability 185
Ch. 9 Toward a sustainable global enterprise 213
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