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Synopsis:
Still the #1 seller - providing potent sttrategies to help you - or clients - deal with the unique investment issues facing women.

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Jacket Description:
Wealth is a woman's issue and ignorance in this area is expensive. In this woman-to-woman guide to wealth-building, experienced investment specialist Marlene Jupiter explains the basics of investing to empower all women to secure their own financial success.
Statistics show that while women today control roughly 52% of America's wealth, they are often vulnerable when it comes to making important investment decisions. Jupiter aims to help women overcome any feelings of helplessness about investments, enabling them to take charge of their financial futures, and empowering them to perform in what is still decidedly a male's world. Throughout the book she gives women all the information they need to know for successful money management, research, planning, and personal risk tolerance. The material is presented through personal real-life and historical anecdotes, and her points illustrated with easy-to-follow examples, interviews, and advice from seasoned (women) professionals.
Jupiter demonstrates how every woman can wisely determine their own risk and reward balance based on personal financial goals. With an overview of the financial industry, and a few basic rules of the Wall Street "game," she gives women investors an understanding of the financial tools at their disposal, providing guidance on:
*Stocks, Bonds, Mutual funds, and some worry-free investment tools
*Specific financial instruments: from CDs and Commercial Paper to Junk Bonds, Emerging Markets, and Venture Capital Funds
*Finding the right investment advisor
*How to avoid Con artists (they're everywhere)
*Financial planning for a home, tuition and retirement years
*Determining your Risk/Reward Ratio


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